For over a decade, I was HR Director and co-owner of a successful Cambridge food business, managing a team of 17 diverse employees while doubling our turnover. I understand the real-world pressures of leading teams, hitting targets, and building resilient businesses, all while trying to maintain your own health and wellbeing. That experience taught me that sustainable performance requires sustainable self-care, not heroic effort.
The transition from business ownership to health coaching wasn’t accidental. I became fascinated by the gap between knowing and doing, why capable, intelligent people struggle to consistently apply health knowledge that they genuinely understand. The answer lies in behavioural science, neurodiversity, and working with our biology rather than against it.
Today, I work with organisations including the NHS, Cambridge University Press, Savills, JDE, M&S, and Airbus, delivering resilience and wellbeing training. I facilitate on EIT Food’s Women Entrepreneurs in Leadership Programme and support start-ups through Cambridge University Judge Business School. But my real passion is 1:1 coaching with midlife professionals who are tired of the yo-yo cycle and ready for sustainable change.
My approach is grounded in five core values that shape everything I do. I believe in freedom, you have choice and autonomy in your health decisions, and I’m your partner, not your dictator. I value growth through continuous learning, sharing the latest science while you discover what works for you. I practise honesty, no false promises or sugar-coating, just transparent communication about what change really takes. I’m committed to simplicity, making complex health information accessible because health should be made simple, not complicated. And I believe in connection, whether working 1:1 or in groups, you’re not doing this alone.
I specialise in helping people navigate workplace stress and burnout, chronic fatigue despite adequate sleep, afternoon energy crashes and sugar cravings, and the frustrating cycle of knowing what to do but not doing it consistently. I work particularly well with those managing midlife hormonal changes or ADHD traits, and professionals who need sustainable solutions that fit their actual lives.
My methodology, the SHINE approach, focuses on creating sustainable and supported change, building science-backed habits that stick, developing individualised strategies because health is deeply personal, providing nurturing support that creates safety for growth, and empowering you with tools for long-term autonomy.
What sets me apart is my understanding that you don’t need to try harder, you need to work smarter. My background in People Teams, combined with NLP and advanced training in health coaching and behaviour change, means I approach your health challenges the same way I’d approach any complex business problem: with curiosity, strategy, and systems thinking.
I’ve climbed Kilimanjaro, trekked to Everest Base Camp, and swum around the Isles of Scilly. But the biggest adventure has been learning that sustainable health isn’t about heroic, dramatic transformations, it rarely is. It’s about small, consistent choices that honour both your goals and your real life.
Whether you’re ready for deep 1:1 work, want clarity through a SHINE Reflection session, or prefer the accountability of group coaching, I’m here to support you in creating change that actually lasts.